Who we are
We are entirely invested in breaking down complicated skincare routines. How? We pay more attention to the overlooked (but much needed) beauty tools, we provide better quality options and we present simple and more effective solutions for your skincare regimen.
Some say, what matters is the end result, we say, what matters is how you get there.
Make NAKED COTTON™ part of your everyday skincare routine. See how this simple switch can help you achieve your dream skin state.
The simplest way to put it is, we got here by being outstanding, A+ beauty nerds, so we hope that’s your type. With this trait in common, our team got together to see what beauty products were being ignored, why, and how we could get them to be their best version. For starters, we noticed a lot of beauty consumers were careless about a very important everyday (maybe even twice a day) product - the cotton pad. Why? After trying all sorts of cotton pads in the market we realized that most of the cotton balls, pads and swabs weren’t really doing it’s job. They left dusty lint on the skin and most of them were made with harsh chemicals for your face such as rayon and viscose. That’s a no-no in our book. So, make room for White Rabbit - this is where the game-changers come in!
We set out to create fundamental beauty tools that kept the skin in prime condition. So we started with our first obsession, NAKED COTTON™, a cotton pad made to one up the entire skincare game. NAKED COTTON™ can be used for cleansing, toning, mask treatments, you name it! Did we forget to mention we were versatile, too?
We have since then taken it upon ourselves to notice what is being ignored and recreate those beauty tools in a much better quality to ensure simplicity and enhance effectiveness. We keep things simple, clean, and never complicated.
Okay, so now that you've gotten to know us more deeply and you're pretty much falling for us, you might be wondering...how do we deal with the C word..."Commitment". Cause no one likes flakiness ( and that goes for people and skin... see what we did there?).
So let's be serious and talk some real talk.